This looks like a hobby, not a business πŸ‘€

Right now this brand looks like a hobby, not a professional account I can trust. It's nothing to do with the visuals (they're pretty, millennial-focused, and that's cool). It's the execution that needs sharpening.

Here’s my questions for the founder:

  1. What do you actually do? Make it clear; make it obvious AF, so a five-year-old scanning your page can go "ah: this person talks about food. This person talks about nutrition." If they can't tell, they scroll.

  2. Talk about one thing. Not seven; not two; one. Especially while you're building, you want to be known for a single thing, because that's why people come: they're after one thing. So do it, and keep doing it, for at least twelve months before you wander off into your other hobbies. Nobody came for those. They came for the one thing; and if you're the expert in it, they will come.

  3. Drop the ego. I know you're a yogi, and trained in this, and skilled at that; but listing all of it means the algorithm can't work out who your people are, so it doesn't show you to them. Notice how the big yoga accounts never post about the banana bread they made or the chat they had with a man on the train? They keep to script, because that's how their people find them (and how they make money).

  4. Keep it brief. We decide whether we like something in about two seconds; if we're scanning and it doesn't speak to us straight away, we're gone. Keep reels to eight seconds or less, just for the first three months. If people want longer, they'll ask.

  5. Stop trying to be like everyone else. You only need to be you: find the things you're good at and lean all the way in. If it's writing, write more. If it's talking to camera (funny, sharp, useful), do that. If it's carousels, or a voiceover, do that. Be inspired by all means; but originality will carry you further than imitation ever will.

In a sea of brands all fighting for the same two seconds of attention, you'll fly once you do the above. No need to beat yourself up for not clocking it sooner: you've clocked it now. Add strategy and this goes from zero views to "oooh, this is good content." And that precisely is when people notice you. That's when they come.

So the question isn't whether you're talented (clearly you are). It's this: can a stranger tell what you're for in two seconds? If not, there's your gap; and it's the first thing I'd fix.

Book a Brand Audit.

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